Michael J. Munson
Founder & CEO · Company SalesVision, strategy, product planning and the commercial relationship with companies.
The company building a fairer relationship between people, data and business.
This page explains who Dāginty is, why we exist and who is accountable for building the company. Explore Cluzy and our clean human data infrastructure through the product pages.
OUR NAME · OUR ORIGIN
The name holds the standard.
Dāginty is a coined name built from four ideas: Data, Agency, Dignity and Integrity. Together, they point toward truth—information that becomes more accurate, accountable and useful when people can see, correct and control what describes them.
The company grew from work that exposed the same failure from different directions. The Marketing Accountability Council challenged marketing systems that rewarded activity and appearances while relying on weak signals. The Clean Data Alliance advanced a standard for data that is permissioned, transparent and worthy of trust. Dāginty became the commercial and technical response: build products and infrastructure that put those principles into practice.
Cluzy is the human-facing expression of that idea. It begins with a practical question—what does the data say about me?—then gives the person a role in deciding what is true and what happens next. Dāginty connects that participation to organizations that need better human information for responsible decisions, AI and business.
DATA+AGENCY+DIGNITY+INTEGRITY→TRUTH
FOUNDING TEAMDifferent disciplines.
Different disciplines.
One shared conviction.
Strategy, product, systems, marketing, operations and partnerships come together around a human-first belief: people should have a meaningful role in how their data is understood and used.
Graham Morehead
Co-founder & CTOProduct, systems architecture, enabling technology and IP development.
Jay Mandel
Co-founder · MSP Sales & PartnershipsMarketing strategy, brand growth and commercial relationships with MSPs and benefits brokers.
David Rachell
Co-founderOperations and scalable customer delivery.
Build a data economy worthy of human trust.
These statements bring together Dāginty’s company strategy, the Cluzy product thesis, the Clean Data principles and the accountability standards that shaped the business.
Put people in control of the data that describes them—and give organizations truthful, permissioned and traceable human data they can trust.
A data economy where people can see, correct, own and benefit from their information, and every important data point carries proof of origin, permission and allowed use.
OUR VALUES
How we decide what to build, how to communicate and what good looks like.
Human agency
People should be able to see, correct, own and control the information that describes them.
Truth over inference
Verified human context is more valuable than confident guesses, stale records or synthetic certainty.
Permission by design
Consent should be explicit, purpose-bound and revocable—not buried, assumed or permanent.
Provenance creates trust
Important data should carry a clear record of its source, changes, permissions and allowed use.
Accountability in action
We connect claims to evidence, decisions to owners and progress to outcomes people can inspect.
WHAT DĀGINTY DOES
Move from the company story to the offer you need.
About explains the company. These paths explain what you can use, buy or bring to a client.
DĀGINTY MEDIA KIT
Company facts, approved language and assets for press, partners and creative collaborators.
The media kit documents Dāginty. Cluzy’s personality, expressions and product-design language now live on the Meet Cluzy site.
Fast factsLegal name, leadership, business model and product status →Brand assetsDāginty and Cluzy logos, visuals and downloadable files →Cluzy Eyecon directory ↗Fourteen Eyecons with approved meanings and product-design guidance →LeadershipPublication-ready roles and biographies →Media contactDirect access for questions and fact-checking →
EVIDENCE + CONTEXT